Why Pay $100K+ for a Home Care Franchise?
Start your own independent home care agency and keep 100% of your profits. No franchise fees. No royalties. No corporate restrictions. Just your business, your way.
The Franchise Trap Nobody Talks About
Home care franchises charge $50,000 to $150,000 upfront, then take 5-7% of your revenue forever. After 5 years, you've paid them $200,000 or more — and you still don't truly own your business.
- 💸 Massive upfront fees
$50K-$150K just to use their name and system
- 📉 Ongoing royalties forever
5-7% of gross revenue — whether you're profitable or not
- 🔒 Corporate restrictions
They control your pricing, territories, and marketing
- 📋 Exit limitations
Can't sell without their approval — they often take a cut
Franchise vs. Independent: The Real Numbers
See exactly what you're paying for — and what you could save.
| Cost Category | 🏢 Franchise | ✅ Independent | Your Savings |
|---|---|---|---|
| Initial Franchise Fee | $50,000 - $150,000 | $0 | $50,000+ |
| Annual Royalties (5 years @ $1M revenue) | $250,000 - $350,000 | $0 | $250,000+ |
| Marketing Fund Fees | $50,000 - $100,000 | Your budget, your choice | $50,000+ |
| Territory Restrictions | Limited, assigned area | Unlimited growth | Priceless |
| Business Sale Freedom | Requires approval + transfer fee | 100% yours to sell | Full equity |
| 5-Year Total Cost | $350,000 - $600,000 | Your startup costs only | $300,000+ |
Everything a Franchise Gives You — Without the Franchise
Our licensing experts guide you through every step of starting your agency.
State Licensing Support
We know the requirements in all 50 states. Get your license approved faster with expert guidance.
Policies & Procedures
Complete, state-compliant documentation packages — ready to customize for your agency.
Business Formation
LLC setup, EIN, insurance guidance, and everything needed to operate legally.
Marketing Playbook
Proven strategies to get your first clients — from referral partnerships to digital marketing.
Caregiver Recruitment
Templates, interview guides, and training frameworks to build your care team.
Ongoing Education
Access to our community, updates on regulations, and expert Q&A sessions.
Real Owners. Real Results.
Hear from entrepreneurs who chose independence over franchise.
"I was about to sign with Home Instead for $125,000. Then I found this program. Three years later, I have the same revenue — and I've kept over $180,000 that would've gone to royalties."
"The franchise recruiter made it sound essential. But after talking to Pam, I realized I was paying for a brand name, not business success. My independent agency hit $2M in year two."
"Being independent means I can serve any area, set my own prices, and build real equity. When I sell this business, 100% of the value is mine. No franchisor taking a cut."
How Much Would You Save Going Independent?
Enter the franchise you're considering and see exactly how much you'd pay them over 5 years — vs. keeping that money in your pocket.
Try the Savings Calculator →Ready to Start Your Home Care Agency — The Smart Way?
Book a free 15-minute clarity call with our licensing specialists. We'll answer your questions, review your state's requirements, and show you exactly how to launch your independent agency.
Book a Free Clarity CallNo pressure. No sales pitch. Just honest answers.